Roberto Neri

Portfolio 26






Selected Work

  1. Topicals
  2. LILLET
  3. Puma, United States
  4. The Hoxton, Paris
  5. UGG
  6. Puma x Coperni
  7. Fête de la Musique, 25
  8. Patron Tequila, FW
  9. Fashion Trade Shows 24/25
  10. Precious Renée Tucker


Roberto Neri is a brand strategist, creative producer, and cultural connector working at the intersection of fashion, music, hospitality, and community.

Originally from Brazil and based in Paris, his practice explores how brands can move beyond communication to become meaningful participants in culture. Rather than creating campaigns, he builds ecosystems: bringing together artists, institutions, brands, and communities through experiences that generate both cultural relevance and long-term value.

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Selected Work



Project Topicals
Paris








TOPICALS
Event Production
Influencer Management
PR

For Topicals, I worked on a Paris activation around Pride, translating the US skincare brand’s strong identity and community-led approach into a locally relevant cultural experience.

The strategy centered on connecting Topicals with queer creatives, influencers and community voices in Paris, prioritising profiles with genuine cultural influence and alignment with the values of the brand.

Through event production, influencer management and PR, the activation created an environment where product discovery existed alongside community, conversation and celebration.

The objective was not simply to generate visibility during Pride, but to introduce Topicals to Paris through the people and communities most capable of building an authentic relationship with the brand.